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Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science) PDF




: Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)

ISBN : #331957275X | Date : 2017-05-18

Description :

PDF-21247 | This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneu… Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)


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by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

ISBN : # | Date : 2011-12-08

Description :

PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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by The CIM : CIM Study Text: Marketing Communications Strategy (CIMA)

ISBN : #0751740330 | Date : 1995-09

Description :

PDF-043e5 | … CIM Study Text: Marketing Communications Strategy (CIMA)


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by J. Paul Peter : Consumer Behavior and Marketing Strategy

ISBN : #0071233172 | Date : 2004-02-23

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PDF-c7ca8 | This book is useful for teaching and learning the fascinating field of consumer behavior…. Consumer Behavior and Marketing Strategy


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by Richard Israel : The Vision

ISBN : #0566077973 | Date : 1996-09

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PDF-9c5b1 | This guide follows the story of one woman’s experiences, which are followed by a commentary, detailing points such as how to harness brain power, how to create and achieve a peak sales vision, and how to become a visionary leader…. The Vision


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by Miriam Mennen : Applied Marketing Strategy – The Rocker Hotel Sunderland

ISBN : #3640570227 | Date : 2010-03-21

Description :

PDF-252e5 | Project Report from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % – A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavis… Applied Marketing Strategy – The Rocker Hotel Sunderland


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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

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PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition) PDF




by Kerstin Emrich : Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)

ISBN : #383492458X | Date : 2011-01-13

Description :

PDF-ec0ec | Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses für den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lösungsansätzen präsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform…. Konzentration im Sortimentsbuchhandel: Diagnose, Prognose und Handlungsempfehlungen (German Edition)


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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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by Andre Schroeder : Entry strategy for Carrefour for entry into the UK market

ISBN : #3656202095 | Date : 2012-06-07

Description :

PDF-ca75b | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Coventry University, course: MBA – From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country … Entry strategy for Carrefour for entry into the UK market


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