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by Businessnews Publishing : Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book

ISBN : #2511044463 | Date : 2016-09-14

Description :

PDF-7ea68 | The must-read summary of Ron Zemke and Tom Connellan’s book: “E-Service: 24 Ways to Keep Your Customers – When the Competition is Just a Click Away”.This complete summary of the ideas from Ron Zemke and Tom Connellan’s book “E-Service” shows how the key to success doesn’t lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According… Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book


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Emotional Branding: The New Paradigm for Connecting Brands to People PDF




by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF




by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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Standardization International Marketing Strategy Successful PDF E24085429

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by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

Description :

PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?


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Standardization in International Marketing strategy: doomed to failure or successful strategy? by by Christina Liessem

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Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics) PDF




by Hanneke Luth : Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)

ISBN : #9400000863 | Date : 2010-11-15

Description :

PDF-9eae8 | One of the main questions pertaining to policy interventions in consumer policy nowadays is: What to do with behavioral insights? This book presents a systematic research method for assessing policy questions from an economic and a behavioral economic perspective. Policy makers, practitioners, and academics alike can draw relevant insights from the application of behavioral economics to policy. By… Behavioural Economics in Consumer Policy: The Economic Analysis of Standard Terms in Consumer Contracts Revisited (European Studies in Law and Economics)


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Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

Description :

PDF-991ed | … Consumer Behavior & Marketing Strategy 8th EDITION


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The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press) PDF




by Jean-Claude Thoenig : The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)

ISBN : #0230001874 | Date : 2006-10-12

Description :

PDF-2da00 | Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline…. The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)


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by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

Description :

PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by by Jan Chipchase

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by Nicholas Kochan : The World’s Greatest Brands

ISBN : #0814747019 | Date : 1997-03-01

Description :

PDF-d8c4d | We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry’s to Reebok, The World’s Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.Opening with a discussion of the way branding works, the latest trends in branding, and the ten… The World’s Greatest Brands


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The World’s Greatest Brands by by Nicholas Kochan

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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency PDF




by Gordon R. Foxall : Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency

ISBN : #1137501197 | Date : 2016-10-12

Description :

PDF-cf88d | Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers ofte… Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency


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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency by by Gordon R. Foxall

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